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Consumers are becoming more discerning about eco-friendly products and are also opting to purchase goods and services from companies that reflect their values and are transparent. An estimated 80% are even willing to pay a premium of up to 35% on brands that are eco-friendly.

Eco Footprint Advisors (“EFA”) works with companies to reduce their environmental or ecofootprint and build branding and awareness around supporting the environment. EFA will successfully assess, develop, implement and manage a cost-effective plan to address your company’s environmental impact including its plastic, carbon, and water footprints.

Truly motivated companies that want to achieve meaningful impact should involve environmental experts upfront to advise them on risk assessment, best practices, benchmarking and trends. Companies that focus on the latter part of the greening life-cycle expose themselves to reputation risk like greenwashing.